Building Franchise Value Through Brand Empowerment
Every new location either builds your brand or erodes it. Learn how leading franchise networks turn marketing into a growth engine - without overwhelming HQ.
Michael Thompson
Creative Insights & Solutions Engineer, Sesimi
Register for free
Can't make it live? Register anyway and we'll send you the recording.
Proud Partners
The world’s biggest brands have already switched to Sesimi. You should, too!
3.5x
greater brand visibility for consistently presented brands
33%
revenue increase for brands with consistent presentation
520+
locations run by Bakers Delight with just 2.5 marketers
About the webinar
Most franchise networks are leaving brand value on the table. Not because they don't care about marketing - but because the systems aren't built for scale.
In this 30-minute session, Michael Thompson draws directly from his IFA conference presentation to show how franchise brands can move from inconsistency and inactivity to a self-sustaining marketing engine - one that grows stronger with every new location.
You'll walk away with a clear picture of what's holding your network back, and a concrete framework for fixing it.
Michael Thompson
Creative Insights & Solutions Engineer, Sesimi
Mike works with franchise networks and distributed marketing teams to build brand systems that operators actually use. Career spanning Sitecore, Optimizely, and Sesimi. 2018 Sitecore MVP Ambassador.
Connect on LinkedInWhat you'll learn
Five focused topics in 30 minutes. No fluff.
The Brand Recognition Paradox
Branding only works when people recognize, trust, and remember who it's from. We'll unpack why that's harder - and more valuable - than most franchise marketers realize.
The Compounding Problem
How brand inconsistency silently raises your cost per acquisition, erodes advertising ROI, and creates operational and legal exposure across locations.
What Modern Brand Systems Enable
From automated compliance to multi-channel consistency: what it actually looks like when the system does the heavy lifting - so franchisees can market locally without going off-brand.
Inside Bakers Delight
A real-world case study: how 2.5 marketers support 520+ franchise locations - and still produce hundreds of on-brand assets every week.
Your Path Forward
A practical framework to audit your current brand system and get every new location running campaigns in days, not weeks.
Live Q&A
Bring your questions. Mike will answer them live at the end of the session.
Who should attend
This session is for anyone responsible for how a franchise brand shows up across locations - whether you have 10 or 1,000.
Franchise brand & marketing leaders
Responsible for keeping hundreds of locations on-brand while keeping the team sane.
Network operations managers
Looking for ways to reduce compliance headaches and speed up campaign rollouts across territories.
Franchise development teams
Wanting to make the brand a stronger, more attractive asset for new and prospective franchisees.
Marketing teams supporting distributed networks
Tired of being the bottleneck and ready to scale their impact without scaling the team.
About Sesimi
Sesimi is the brand management and creative automation platform built for distributed marketing at scale.
We help franchise networks, dealer groups, and distributed marketing teams produce on-brand content across every channel and every location - without creating bottlenecks at HQ. From brand portals and locked templates to AI-assisted creative production and real-time asset management, Sesimi turns brand consistency from an aspiration into a system.
Trusted by leading brands across automotive, retail, and franchise - Sesimi powers thousands of local campaigns every week, all on-brand, all without design team intervention.
Brand portals & locked templates
Franchisees get creative freedom within guardrails - localising approved assets without ever touching your brand standards.
AI-assisted creative production
Generate on-brand content at speed. Cut production time without cutting corners on quality or compliance.
Centralized asset management
One source of truth for every logo, image, and approved asset - always current, always accessible to the right people.
Built for franchise networks
Purpose-built for multi-location brands. Whether you have 10 or 1,000 locations, Sesimi scales with your network.
Every new location is an opportunity - or a risk.
Join Michael Thompson on April 2 and learn how to make it always the former.
Register free - April 2 at 12 PM EST