Modern Marketing Today
Article ·
AI Broke the Old Creative Scorecard, What Should Marketers Measure Now?
Andrew Baker explains why marketers should measure creative speed, scale, compliance, efficiency and learning alongside campaign performance.
Sesimi in the media
The latest interviews, articles and industry conversations featuring Sesimi.
Press coverage
The AI Journal
Article ·
Has AI Solved Content Creation, Only to Create a Compliance Crisis?
Andrew Baker examines how AI-driven content growth is increasing the need for embedded brand governance and compliance.
Office Hours with David Meltzer
Podcast ·
Building Smarter Businesses & Better Healthcare
Andrew Baker joins David Meltzer to discuss creative automation, operational efficiency and scalable business systems.
Popular in Australia Franchise Marketer with Joel Kleber
Podcast ·
Scaling local marketing across franchise networks
Sesimi joins Joel Kleber to discuss scalable local marketing and brand consistency across distributed franchise networks.
Sesimi and Pizza Hut
Interview
Scaling local marketing with Pizza Hut
Sesimi and Pizza Hut discuss the technology and processes supporting local marketing across a large franchise network.
Sesimi, Cadillac and Chevrolet
Panel discussion
Sesimi, Cadillac and Chevrolet in conversation at SXSW
Andrew Baker joins Cadillac and Chevrolet to discuss scalable content production, local marketing and brand control.
Brand assets
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Media enquiries
For interviews, expert commentary, speaking opportunities or company information, contact the Sesimi team.