Pricing FAQ

What determines platform licensing?

Sesimi's licensing model is built on a phased model to ensure the highest level of functionality and automation your business requires. Licensing agreements are determined based off a variety of factors:

• Core license: Your unique tenancy setup, security access, and reporting functionality.
• Module licenses: The level of functionality you require while keeping licensing flexible.
  • Marketing Planner: Plan and manage multi-channel campaigns.
  • DAM (Digital Asset Management): Store, manage, and transfrom brand assets.
  • Creative Automation: Generate unlimited on-brand assets.
  • Funds Management: Review assets for compliance and manage co-op funding.

In addition to core functionality, licensing may also include:

• Presets: The number of creative automation outputs included in your license.
• Add-ons: Optional AI-driven tools such as image adjustment and voice generation.
• Consumption-Based Elements: Costs for integrations, asset hosting, and compliance checks.

How is channel automation licensed?

Sesimi allows for unlimited outputs with licensing structured around preset volumes. This means:

• You have full creative flexibility within your preset quota,
• Additional preset can be created and added as needed and based on your licensing,
• Older presets can be retired and replaced during your next licensing window.

This approach ensures you get the most from Sesimi’s powerful automation capabilities without unnecessary limitations.

What are presets and why do they matter?

A preset is a predefined ad size or format that you create using your brand components. Think of it as a combination of:

• Design Layout
• Media Channels
• Output Formats

Each preset represents a unique combination of these elements, letting you customise your brand components as needed – all of which factors into your licensing structure.

How do we calculate presets?

Layouts (the layout of an ad) are your foundational creative building blocks made up of configurable brand components (headlines, price points, image assets). Presets (media channel and output format) are determined based on the number of variations generated from a specific layout.

For example:

• layout 1: This layout has a fixed structure with multiple size variations providing 8 presets.

• layout 2: This different structure provides fewer output variations at 5 presets.

When do you need a new layout?

We make it easy to adapt while keeping your licensing transparent and predictable. New layouts are required when:

• The structure of an ad changes significantly mid-build,
• A different content hierarchy is needed as ad sizes change,
• A post launch format shift requires new framework.

A new layout will result in new presets and your licensing agreement will be adjusted to reflect this.

What are consumables and how do they impact licensing?

Certain platform elements operate on a usage based licensing model including:

• Hosting: Determined by the volume of assets stored within the platform.
• Integration: Third party connections and integrations offered where needed.
• Compliance checking: Per-case verification of assets against brand guidelines.

These elements ensure you only ever pay for what you use, keeping licensing aligned with your needs.

What level of support is available?

We offer multiple levels of support with each level designed to match your needs:

• Ticket Resolution: How quickly support tickets are escalated.
• Feature Training: Training session availability and format.
• Support Audits: Regular reviews of support performances.
• SLA Rebates: Applicable rebates on license fees if service levels are not met.
• Preset Support: Number of preset new builds or modifications post-implementation.
• Account Management: Optimised platform adoption with our customer success team.
• Usage Reporting: Frequency and dept of reporting on platform usage.
• Platform Maintenance: Ongoing support for managing DAM assets.

Sesimi offers these across Bronze, Silver, Gold, and Platinum levels with recommendations based on your specific needs.

One time implementation

Ready to take your first steps? New customers begin with an implementation phase ensuring a smooth transition. This includes:

• Platform and Security Setup: Authentication, access, and permission configuration.
• Initial Preset Development: Creating your launch-ready templates.
• Asset Import Assistance: Helping you migrate key assets into Sesimi.
• User Training: Onboarding for head office and wider teams.
• Integration and Testing: Seamless connectivity with your exisitng systems.

This one-time implementation ensures your Sesimi tenancy is fully optimised for long-term success and your specific organisational needs.