How Jaguar Land Rover Australia reduced retailer campaign delivery from weeks to days

See how Jaguar Land Rover Australia accelerated local campaign execution while strengthening brand governance across its national retailer network. 

Executive Summary

Jaguar Land Rover Australia implemented Sesimi to give retailers faster access to approved assets and a simpler way to launch compliant local campaigns.

Campaign delivery fell from three to four weeks to as little as two to three days across a network of more than 30 retailer locations.

The Challenge

Jaguar Land Rover Australia relied on an outdated file-sharing portal, large folder structures and agency-led production workflows to distribute marketing content across its retailer network.

Finding approved assets and coordinating local campaigns required manual input from retailers, agencies and the national marketing team. Campaigns regularly took three to four weeks to deliver, limiting the network’s ability to respond to changing local market conditions.

Jaguar Land Rover Australia needed a faster, more visible and governed approach to retailer marketing that could reduce agency dependency without compromising its luxury brands.

The Solution

Jaguar Land Rover Australia implemented Sesimi as a central platform for digital asset management, local campaign creation and marketing planning.

Retailers can now find approved content and create localised assets using preloaded retailer information and governed campaign structures. This gives local teams greater independence while maintaining control over brand-critical content.

Sesimi Planner also provides a shared view of national and retailer activity, simplifying coordination and helping prevent duplicated or conflicting campaigns across the network.

Result

 Campaigns that previously required three to four weeks can now be delivered within one to two weeks, with the fastest campaigns launched in only two to three days. 

Read the complete Jaguar Land Rover Australia case study 

Explore how Jaguar Land Rover Australia modernised its retailer marketing workflow, reduced agency dependency and accelerated compliant local campaign execution.