The Challenge

Bakers Delight operate one of the most successful Franchise businesses in Australia. With over 650 stores in Australia alone, their success is closely aligned with their franchisees to build brand equity and drive more sales.

Bakers have been facing two challenges in collaborating with their franchisee partners:

• Franchisees are Fundamentally Bakers
  They are first and foremost in the store maintaining quality. They are not digital natives and in many cases are not comfortable working with digital images or Local Area Marketing.

• Mulit-Channel Marketing
  In a rapidly changing environment, Bakers Delight was to do more across all media types from dynamic web content to videos. Given the technical basis of their franchise partners and a lack of cross media type solutions in market, they have struggled to achieve their brand marketing aspirations.

The Solution

Bakers Delight implemented Sesimi’s Digital Asset Management (DAM) and Creative Automation modules to address these challenges:

• Ease of Use: The Sesimi platform is built with ease of use in mind providing a great experience for all users regardless of technical ability.
• Multi Channel Support: Sesimi supports all media types across digital ads, dynamic ads, video, and physical items. One element critical to the Bakers Delight success was being able to regenerate dozens or hundreds of physical display tags across all of their products.

The solution supported a consistent brand identity while allowing for faster generation of assets and allowing Francisees to do more in their local area marketing activities.

Outcomes

Bakers Delight achieved these results through the implementation of Sesimi:

• Faster Roll Out:
  Bakers Delight marketing campaigns are significantly based around holiday events throughout the year. The Sesimi solution significantly reduces the lead time in preparing assets and getting them out to Franchisees allowing both to be more reactive and strategic in their marketing activities.

• Better Campaigns and Assets:
  Sesimi provides tooling that allows Francisees flexibility and 'compliant creativity' to meet their Local Area Marketing needs. This can be done at low cost compared with engaging local agencies to support. This has empowered both Head Office and Franchisees to develop and execute better campaigns and reach.