Bakers Delight selects Sesimi to better partner with their franchisees

Since 1980, Bakers Delight has delighted its customers and served as a pillar of the community. With 520 locations and counting across Australia, Bakers Delight operates a world class franchise business. Their success is grounded in supporting their franchisees and ensuring they have the tools to engage in local channels while maintaining the brand quality and consistency Bakers Delight is renowned for.

Bakers Delight was looking to improve the self service platform tools available to its franchisees. They were looking for tools for their brand management and digital assets:

Ease of use

Bakers Delight sought out a fit for purpose platform that is efficient to use, allowing all franchisees the ability to access great content for all of their local area branding and marketing needs.

Support brand consistency

Bakers Delight have a strong brand that they have built over the past 45 years and that they want to remain consistent across all the collateral their franchisees use.

A single platform that could house all media types

As customer preferences change, so does how to market and reach them. Sesimi offers a solution that supports consistency and tooling across digital, video, physical and printed, and other channels. Franchisees can leverage all of these from a single platform.

Future proof

Bakers Delight wanted to invest in a platform or solution that had a proven track record of being ahead of its competitors.

Bakers Delight worked with Sesimi as these needs aligned with the toolset that Sesimi has developed over 15 years. Leveraging the out of the box functionality, Bakers Delight will be able to deliver a better outcome to franchisees and be more dynamic in the campaigns and advertising they can distribute. A key benefit of the Sesimi platform is that the time and cost of new campaigns are drastically reduced, allowing their brands to do more within the same budgets.