The Challenge

Scenic, a global provider of bespoke cruises, were struggling with distributing their content across their channels. With their unique offering, they had created more than 30,000 assets that were available for their brand marketing activities.

Scenic operate 3 brands in market and operate their sales across US, UK, East Asia, Australia, and NZ.

They needed a solution that would support them managing and distributing their brand content across:

• A Single Source of Truth for Marketing Assets
  Across Travel Agents, their own internal sales channels, and media profiling the brand, they needed a single repository with metadata allowing them to search and find the right assets.

• Control
  With so many assets being created and added, Scenic needed to ensure that assets were up to date and had the right access controls based on their role and region.

The Solution

Avis Budget Group implemented Sesimi’s Digital Asset Management (DAM) module to address these challenges:

• Unique Logins: The Sesimi platform deployed allowed for Scenic to create new logins for each and every role and channel. This allows them to control down to a specific individual who has access to what assets.
• Tagging and Permissions: All store fronts could develop their assets, completely compliant, in minutes reducing the need and cost for head office resourcing.

The roll out saw the tangible benefits of greater efficiency and cost reduction as well as greater consistency of branding and assets in market.

Outcomes

Avis Budget Group achieved these results through the implementation of Sesimi:

• Creative Ops Cost Reduction:
  Scenic have been able to reduce the effort and resourcing required to surface these assets for their many channels as this has been shifted to a permission based self-serve model. This allows the brand marketing team to focus on other areas of the business.

• Better Campaigns and Assets:
  Leveraging this team being freed up and the speed to market for new assets, Scenic have been able to support more A/B testing across their brand marketing activities.
  

• Brand Impacts:
  The other benefit is that media coverage of Scenic have included more (and richer) visual assets that are supporting greater brand awareness and brand equity.
  

Client quote:

“Scenic is a visual-first suite of brands. Sesimi has vastly improved the imagery we can offer to our sales channels and our overall brand equity”