The Challenge

Quest operates 170 locations across Australia, New Zealand, UK, and Fiji with over 90% operated as franchises.

Quest’s franchise model provides sites with tools and resources to operate those facilities correctly. A key element of this operations package is marketing and content delivery across local area marketing, global marketing, as well as Point of Sale and in room physical collateral.

They needed a solution that would support them managing and distributing these assets:

1. A Single Source of Truth for Assets
   One single platform that could support all of their asset development requirements from Local Area Digital Marketing, to social media, to Digital and Physical Point of Sale assets, to room and facilities physical assets.

2. Localisation
   Beyond marketing localisation requirements, each site required local factors to be customised for operational and legal requirements. This required a level of flexibility in the solution to ensure that each site could leverage the platform whilst remaining compliant with local lodging laws.

Quest was providing many of these assets from an internal creative team that often needed to be supplanted with external resourcing. in addition, sites were often engaging their own local agencies to produce the assets at cost to the franchisees.

The Solution

Quest implemented Sesimi’s Digital Asset Management (DAM) and Creative Automation modules to address these challenges:

• Single Source of Truth: All sites and franchises were able to create localised assets quickly and easily. This was across all channel needs (static, dynamic, and video) digital assets as well as the physical collateral across the hotels from Point of Sale notifications and offers through to in room flyers and guides.
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The roll out saw the tangible benefits of greater efficiency and cost reduction as well as greater consistency of branding and assets in market.

Outcomes

Quest achieved these results through the implementation of Sesimi:

• Creative Ops Cost Reduction:
  Quest saw a significant cost reduction in asset generation across the business. This totaled $717,600 in external content creation costs per annum alone.

• Better Franchisee Tools:
  Quest was awarded the highest rating by FRANdata Australia on their suite of systems for their franchisees that included Sesimi.
  

• Site Adoption:
  Sesimi could be leveraged by all hotel staff regardless of their technical savviness. This lead to Quest being able to roll out marketing campaigns more seamlessly and ultimately more often, increasing overall brand awareness in market.
  

Client quote:

“Sesimi alleviates a huge amount of the work for franchisees and corporate staff alike, allowing focus on meaningful, brand-elevating marketing which has the power to really move the denial and drive sustained results.”