The Challenge

Volkswagen of America annually sells more than 320,000 cars across its network of more than 600 dealers. Volkswagen globally recognizes the power of brand and invest heavily in promoting the brand virtues and brand equity.

Across the group, VWoA wanted a single platform for their Co-op program to address:

• Expediting Processing of Dealers' Claims
  Dealers wanted their Co-op funding and payments approved and distributed faster allowing them to re-invest in future campaigns.

• Advertising Compliance
  VWoA wanted to ensure that all advertising by Dealers was compliant with the global brand guidelines and VWoA's specific campaigns to ensure greater consistency and awareness in market.

VWoA wanted to deliver the above and have greater visibility of the overall program, activity, and how funds were being distributed.

The Solution

VWoA implemented Sesimi’s Funds Management module to address these challenges.

Key Actions Taken:

• Compliance Review: Dealers were given access to the Funds Management portal to lodge their assets for review to ensure their local area activities aligned with the overall brand guidelines and campaign strategy.
• Co-Op payments: Dealers could then append to the approved creatives evidence of their local area marketing distribution for review.

Sesimi and VWoA was able to roll out and gain rapid adoption of the platform due to the usability of the platform, ability to configure to VWoA's unique requirements, and VWoA's ability to make faster Co-Op payments.

Outcomes

VWoA achieved transformative results through the implementation of Sesimi:

• Enhanced Consistency:
  Local Area Marketing campaigns became fully aligned with national branding, reinforcing VWoA's strong brand equity.

• Dealer Satisfaction:
  Dealers had their Co-Op payments approved and made weeks faster than the traditional process.

• Transparency:
  VWoA was able to leverage having a single system and rich reporting capabilities to have much greater transparency on campaigns, activities, and how funds were being spent.

Within one year of implementation Sesimi processed 47,907 pre-approval requests and 101,866 final claims.

Client quote:

“You guys are the best! And your turnaround time for reviewing stuff is so much faster”