Case Studies - Real Results, Real Impact
Explore our case studies to see how Sesimi has helped brands like yours optimise, grow, and succeed.
How Toyota Australia scaled dealer marketing while reducing production from days to minutes
See how Toyota Australia built a governed marketing platform that enables fast local execution while protecting brand consistency across its national dealer network.
Executive Summary
Since launching Toyota Ad Builder in 2015, Toyota Australia and Sesimi have developed a governed marketing platform supporting creative automation, digital asset management, compliance, reporting and financial workflows.
The platform now supports 311 dealer locations, with typical content production reduced from one to three business days to under ten minutes.
Toyota AdBuilder has made it easy for our team to deliver consistent, high-quality marketing at speed, while ensuring every campaign stays aligned with the Toyota brand.
Challenge
Toyota Australia needed to distribute national campaigns across hundreds of dealer locations while allowing local teams to respond to their own markets.
Before Toyota Ad Builder, dealers relied heavily on manual reproduction, local agencies and ad hoc campaign adaptations. This slowed production, increased approval requirements and created inconsistencies across the network.
As Toyota’s network and marketing channels expanded, the company also needed greater visibility into platform usage, dealer participation and brand compliance at scale.
The Solution
Toyota Australia launched Toyota Ad Builder with Sesimi in 2015, giving dealers access to approved assets and governed templates for local campaign production.
Dealers can customise messaging and create multi-channel marketing without agency involvement, while embedded brand rules, permissions and approval workflows protect brand-critical content.
The platform has since expanded to include approximately 190,000 centrally managed assets, structured vehicle data, compliance scoring, reporting and financial workflows across Toyota, Lexus and Toyota Finance.
Sesimi DAM provides a streamlined way to deliver compliant, on brand advertising. When turnaround times are smooth, it’s a valuable asset for supporting local dealer activity.
Result
Toyota Australia established a scalable dealer marketing model that combines local execution with measurable national governance.
Faster marketing production
Typical production timelines fell from one to three business days to under ten minutes, reducing content-production time by approximately 99%.
Strong dealer adoption
More than 82% of dealer locations actively download content, with the platform supporting more than 46,000 asset downloads and 21,443 dealer-created assets annually.
Measurable compliance improvement
A structured Eastern Region audit reduced non-compliant dealer content from 36% in March 2024 to 7% by February 2025.
Lower production costs
Governed template automation reduced reliance on external agency production, generating estimated annual production savings of approximately $6 million and an estimated return of seven to fifteen times the platform investment.
Read the complete Toyota Australia case study
Explore how Toyota Australia developed a governed dealer marketing platform that improved adoption, accelerated production and strengthened brand compliance over more than a decade.
Toyota Australia Case Study
Read other relevant case studies:
Bakers DelightSee how Bakers Delight gave franchisees a simpler way to create locally relevant marketing while strengthening brand consistency across its national network.
Jaguar Land Rover AustraliaSee how Jaguar Land Rover Australia accelerated local campaign execution while strengthening brand governance across its national retailer network.
KubotaSee how Kubota Australia and New Zealand created a more connected approach to national campaigns, local dealer marketing and co-op fund management.