The Sesimi team is excited to sponsor three major Franchise Expo conferences this year:

• Franchise Expo Austin (November 14–15, 2025),
• The International Franchise Expo in New York (May 29–31, 2026),
• and Franchise Expo South in Fort Lauderdale (January 16–17, 2026).
  
  

These events bring together entrepreneurs, prospective franchisees, and established franchise brands to explore the future of growth. For us, they are the perfect opportunity to connect directly with franchisors who want to scale faster, simplify operations, and empower their franchisees without losing brand control. Something we can help with.

We’re sponsoring these events because we understand a fundamental truth: franchise success depends on balancing consistency with creativity.

The Franchise Marketing Challenge: Consistency vs. Creativity

Every franchisor faces a difficult balancing act. On one side lies the need to protect brand equity and ensure every location delivers the same customer experience. On the other lies the need for franchisees to act locally, tailoring offers, messaging, and creative to their communities.

Most systems force franchisors to choose. Franchisees either create off-brand materials or wait weeks for head office approvals, leading to delays, inconsistencies, and frustration on both sides.

Research shows that 47 percent of franchisors cite managing brand reputation across markets as their biggest challenge, and that gap between local agility and central control continues to widen as networks grow.

How Sesimi Bridges the Franchise Marketing Gap

At Sesimi, we’ve built a platform designed for this exact challenge. By combining Digital Asset Management (DAM) with Creative Automation, Sesimi gives franchisors complete control over brand assets while enabling franchisees to produce compliant, localised marketing in minutes.

Centralised Brand Control

Store all approved logos, images, and templates in one secure hub. Franchisees always use the latest assets, eliminating off-brand content and reducing compliance risk.

Smart Template Technology

Our One-to-Many creation engine lets franchisees personalise local details such as offers, contact information, or imagery while keeping core brand elements locked.

Multi-Channel Support

From social media to digital ads, video, or print collateral, franchisees can create everything they need within one system, ensuring consistency across every touchpoint.

Ease of Use

Built for non-technical users, Sesimi empowers anyone to create professional, on-brand materials quickly and confidently.

Real Results: The Bakers Delight Story

One of Australia’s largest franchise networks, Bakers Delight, shows how the full Sesimi marketing cycle works in practice. With over 650 stores, they needed a system that connected central brand control, creative automation, and local franchisee execution, while continuously feeding performance data and local insights back into the cycle.

By implementing Sesimi’s Brand Management System, Bakers Delight aligned every stage of that process. Head office maintained brand control at the top of the system, while franchisees used Creative Automation to generate compliant, localised materials across digital and physical channels. The feedback from those local campaigns, through performance results and community insights, flowed back up the chain to inform better creative templates and stronger national campaigns.

The result is a continuously improving marketing ecosystem. Campaigns that once took weeks to roll out now launch in days. Brand compliance stays strong, local relevance improves, and each campaign builds upon the last through real-world feedback and measurable results.

A visual summary of how Sesimi bridges strategy, automation, and local execution for scalable franchise marketing.

Want results like Bakers Delight?

Learn how Sesimi connects brand control, compliance, and creativity in one scalable system.

Discover the Platform

Why the Franchise Expo Series Matters for Growth-Minded Brands

The Franchise Expo series brings together the most ambitious franchisors in North America, brands that understand marketing infrastructure is the foundation of scalable growth.

These events are where franchisors evaluate the technology, partnerships, and systems that will define their next expansion phase. For businesses scaling from 10 to 500 locations, decisions made today determine whether future growth leads to chaos or consistency.

That’s why we’re there: to show franchisors a better way. A way to build marketing operations that move faster, stay compliant, and make every franchisee part of the brand’s success.

If you’re attending any of these events, visit us to see how Sesimi transforms franchise marketing from a constant challenge into a competitive advantage.

The Future of Franchise Marketing

The franchise industry continues to expand across every sector, from retail and hospitality to healthcare and services. But with growth comes complexity. Maintaining control while empowering local execution will define which brands lead in 2026 and beyond.

Sesimi helps franchisors achieve that balance. Trusted by global brands including Toyota, Volkswagen, Scenic Luxury Cruises & Tours, Quest Hotel Group, and Avis Budget Group, Sesimi enables local marketing that is creative, compliant, and measurable.

Learn more about the Value of Modern Brand Management and Hyper-Local Marketing at Scale to see how connected systems like Sesimi are redefining brand growth.

FAQ: Scaling Franchise Marketing with Brand Control

What is the biggest marketing challenge for franchisors?

The biggest marketing challenge for franchisors is balancing brand consistency with local relevance. Too much control restricts franchisees, while too much freedom weakens the brand.

How does Sesimi help maintain control?

Sesimi helps maintain control by locking brand elements within approved templates, letting franchisees localise content safely and efficiently.

Can franchisees create marketing materials without design experience?

Yes, Franchisees can create marketing materials without design experience. Sesimi’s intuitive system allows anyone to produce compliant creative assets in minutes, reducing dependency on external agencies.

What impact does automation have on marketing performance?

Automation impacts marketing performance in several ways. It accelerates campaign turnaround, improves brand consistency, and increases local engagement, all contributing to stronger ROI.

The Bottom Line

Sesimi supports North American, Australian, and global franchise networks, providing the marketing infrastructure to grow confidently across regions. The platform was built for franchisors who want to empower their networks while protecting what makes their brand strong. With the right systems in place, brand control becomes a growth engine rather than a restriction.

If you’re attending Franchise Expo Austin, Franchise Expo South, or the International Franchise Expo, we’d love to connect, demonstrate how Sesimi works, and explore how we can help your franchise achieve faster rollouts, better campaigns, and happier franchisees.

The future of franchise marketing is collaborative, compliant, and scalable, and it’s happening now.

Book a Demo or visit the Sesimi stand at DMFS New York 2025 to see how compliance and scale can be solved together.