Marketing teams today are under pressure to do more with less. More campaigns. More formats. More segmentation. Less time. Less budget.

And yet, when reporting time comes, many teams struggle to calculate ROI in a way that clearly shows the impact of their work.

The problem is not a lack of marketing data. The problem is a lack of clarity.

Most marketing dashboards are flooded with campaign metrics, but few translate into business outcomes that stakeholders understand. That is why modern marketing teams are turning to brand management platforms.

 

What Is the Connection Between Brand Management and ROI?

When brand workflows are scattered across disconnected tools, friction increases. Campaigns take longer. Production costs rise. Messaging loses consistency.

Brand management platforms solve this by consolidating creative production, campaign planning, asset management, compliance, and reporting into one connected ecosystem. The result is not only better workflow, it is a measurable increase in real, presentable, actionable ROI.

For example, marketers using creative automation and embedded compliance workflows are seeing:

• Up to 37% lower production costs,
• A 22% reallocation of budget from manual work to high-impact distribution.

These are real savings, especially for brands managing hundreds of campaigns across large regional networks.

Why Is ROI So Hard to Measure?

According to Gartner Research, 70% of marketers say it is difficult to measure ROI. Not because performance data is missing but because it is hard to translate that data into a single outcome the business can act on.

Disconnected tools and isolated data sources make it harder to assess campaign effectiveness, optimise spend, or scale efficiently.

Brand management platforms help close this ROI clarity gap by embedding tracking and performance insight into every layer of brand execution.

How Brand Management Platforms Help You Understand ROI

Our latest whitepaper on brand management ROI explores the true cost of manual processes, from wasted hours chasing down assets to the overhead of repeated creative reviews. It also shows how marketing teams are using modern platforms to:

• save 3 weeks per user, per year, on asset searching (worth $3,750 per person),
• reduce review cycles by 80% using templated compliance,
• return productive hours verging on value of $1,000,000 across large networks,
• save $15,000+ per campaign with smarter planning workflows.

Internal resources that can shift spend toward higher impact activities like media distribution, segmentation, and local activation.

This paper investigates other hidden opportunity costs as well, including:

• under-utilised co-op advertising funds,
• compliance bottlenecks that delay time to market,
• manual processes that slow creative execution.

The Strategic Advantage of Modern Brand Management

We all know that achieving real brand value is no longer just about logos, fonts, or guidelines. Expressing exactly what that modern return on brand management is, however, is more difficult.

Our paper attempt sot It is a strategic advantage that can guide new value across your entire marketing organisation.

When teams use brand management platforms, they free up internal resources, reduce waste, and reallocate budget to higher-impact activities like:

• media distribution,
• personalisation,
• regional campaign activation.

If your marketing team is struggling to scale, or if you need a better way to justify brand investment, this whitepaper will give you a clear, data-backed roadmap.

Want to Read More?

Get our full whitepaper and see how leading brands are solving the ROI challenge and turning operational efficiency into measurable financial impact.