Marketers today are asked to do more with less: more campaigns, across more channels, with fewer resources and tighter timelines. At the same time, they face rising pressure to prove ROI, while outdated processes and siloed systems slow them down and inflate costs.

AI does not replace marketers. Instead, it multiplies their capacity to plan smarter, create faster, and manage campaigns with greater precision. From surfacing insights in strategic development to speeding up production in creative operations, AI helps teams spend less time firefighting and more time on strategy.

This Industry Perspective explores how brands are embedding AI across the entire brand management journey, from planning and asset distribution to compliance and reporting, and shows why the greatest impact comes when intelligence is built into every stage of the process, not bolted on as an afterthought.

Highlights you will uncover:

• How AI in planning shifts budgets from static spreadsheets to dynamic channel optimisation.

• Why AI-enhanced asset distribution reduces search time by up to 50 percent and eliminates version errors.

• The role of LLMs in turning fragmented campaign data into actionable insights.

• How brands are cutting manual compliance reviews by up to 30× while raising the standard.

 

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Download the full paper and see how leading brands are using AI to connect strategy with execution and deliver measurable marketing impact.