This survey by Sesimi sheds light on how marketers are navigating the challenges of brand compliance and optimising their budgets through creative automation.

In today’s marketing environment, balancing compliance with budget efficiency is crucial. The industry needs to increasingly embrace the concept of consistency by design, where processes are built to integrate compliance seamlessly rather than treating it as an afterthought.

Key findings:

• 77% of marketers believe consistent messaging boosts brand equity and sales.

• 91% agree that non-compliant marketing materials harm brand reputation and equity.

• 68% report that compliance discussions with sales teams lead to wasted time and strained collaboration.

• Brands using creative automation tools allocate 22% more of their budget to distribution.

• Sesimi’s platform reduces production costs by up to 37%, freeing up 33% of time for strategic work.