The Hidden Struggle of Asset Management

If you’ve scrambled to find the latest version of a marketing asset – trawling through a sea of folders, files, emails, and messages – take comfort in one inarguable fact: you aren’t alone.

Managing digital assets across multiple campaigns, teams, and platforms is a herculean task for the modern creative, marketer, and brand manager. One that occurs daily.

And let’s be honest, no one wants to be the person who accidentally publishes last year’s campaign visuals.

That’s where asset versioning comes in, making sure your content is always up-to-date, organised, and ready for seamless collaboration.

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Why Asset Versioning is a Game-Changer for Digital Asset Management (DAM) Systems

A well structured DAM does more than store your files. It helps teams take control over their content intelligence and velocity, allowing your teams to work smarter and faster.

Traditional asset management exists in a constant state of risk; risk of becoming cluttered and unwieldy with multiple iterations and revisions of the same assets.

The Key Benefits of Asset Versioning

• All your past versions organised in one hierarchy.
• Edit and update revisions without losing important metadata.
• Eliminate duplicate file creep (no more final_v3_final_realversion.png).
• Empower collaboration by integrating versioning right into your approval process.

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The Magic of Easily Accessing Assets

Versioning isn’t solely about keeping files tidy. It’s about making it easier to maintain content hygiene by ensuring the right versions are where they need to be when you need them.

Why Embedding Matters

•  Generate an embed code for an image asset to use across channels.
•  Ensure easy access to the latest approved assets.
•  Keep asset sources centralised while allowing flexible use across platform.

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How Versioning Can Help Your Team

Whether you’re working in marketing, design, or content management Asset Versioning means something crucial to your efficiency and quality of life. It means:

•  No more outdated assets floating around. Every version is neatly tracked and cared for.
•  Faster edits. Make quick changes without starting from scratch.
•  Safer approvals. Reviewers can easily navigate through different versions to ensure changes meet standards.
• Less manual work. Organised assets mean you can focus on the creative and strategic work.

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How it Works With Sesimi

Updating an Asset Version

1. Open an Existing Asset
2. Navigate to the Version Switcher.
3. Click “+New Version” and edit your content.
4. Save the new version with its retained metadata and approval history.
5. A new approval process is triggered to ensuring compliance and accuracy.

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Upgrade Your DAM Workflow Today

Do away with endlessly chasing down the latest version of an asset or manually downloading and re-uploading files. Focus on the work you do best and let Asset Versioning do the rest, so your content stays accurate, fresh, and consistent.