The Challenge

As a local council, Darebin City Council provides a wide range of services to its residents, each requiring unique communication materials, including forms, flyers, placards, and electronic communications.

Key challenges included:

1. Limited Design Resources:
   The Council had only one designer to support all departments, creating a significant bottleneck in asset creation.

2. Inconsistent Branding:
   Departments, unable to wait for the designer’s support, created materials independently, leading to inconsistent application of the Council’s brand guidelines and diminished trust among residents.

---

The Solution

Darebin City Council leveraged the Sesimi platform to address these challenges:

• Template-Driven Content Creation:
  Templatized all physical and digital assets to ensure consistent branding.

• Permission Controls:
  Templates were assigned permission sets so staff could access only the assets relevant to their department, simplifying the content creation process.

• Streamlined Compliance:
  Approval workflows ensured that all assets adhered to brand and compliance guidelines.

This approach empowered staff to generate the materials they needed quickly and accurately while maintaining brand consistency.

---

Outcomes

The implementation of Sesimi delivered transformative results for Darebin City Council:

1. Increased Asset Production:
   The number of assets created across departments grew significantly without requiring additional resources.

2. Consistent Branding:
   Residents experienced consistent, trustworthy communications across all council services.

3. Improved Efficiency:
   Staff adapted assets more rapidly, enabling timely delivery of communications.

4. Enhanced Design Quality:
   The designer could focus on improving the overall quality of assets, further elevating the standard of service delivery.

---

Testimonial

"Using Sesimi has allowed our content to be vastly improved and consistent, helping our residents get more information and use more of our services."