The Challenge

Anglicare Southern Queensland faced significant challenges in delivering consistent, compliant, and high-quality marketing materials across their diverse network of services:

1. Brand and Regulatory Compliance:
   Materials such as point-of-sale information, flyers, and posters needed to adhere to strict brand guidelines while meeting the regulatory requirements of the health and aged care industries.

2. Non-Technical Workforce:
   Frontline staff, hired primarily for their expertise in nursing or allied care, lacked the technical or design skills needed to produce compliant materials efficiently.

These challenges limited Anglicare’s ability to provide cohesive, patient-focused communication and hindered the cross-promotion of services.

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The Solution

Anglicare implemented Sesimi’s suite of tools, leveraging Digital Asset Management (DAM), Creative Automation, and Approval Workflows to empower their teams:

• Empowering Frontline Staff: Frontline staff could quickly create and submit materials for approval, ensuring timely, accurate, and compliant communication.
• Streamlined Compliance: Sesimi’s solution standardized the creation of assets across all sub-brands, ensuring adherence to both brand and regulatory requirements.

This streamlined approach enabled Anglicare to maintain compliance while allowing non-technical staff to focus on delivering patient care.

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Outcomes

The implementation of Sesimi delivered measurable benefits to Anglicare:

1. Enhanced Compliance:
   Improved brand and regulatory compliance reduced the risk of adverse findings by regulators and lowered compliance-related costs.

2. Efficiency Gains:
   Adoption by a non-technical workforce decreased the time required to create and adapt content, enabling faster responses to operational needs.

3. Improved Communication:
   Better internal collaboration improved cross-selling opportunities and enabled holistic care delivery for patients.

4. Stronger Brand Equity:
   Consistent branding enhanced trust and awareness within the community, reinforcing Anglicare’s reputation as a reliable care provider.

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Data Points

• 6 creative assets produced per site per month on average.

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Testimonial

"With Sesimi, we have been able to finally get our branding consistent across all our services, building trust and awareness in our community."