The Challenge

American Express has a multi-channel strategy to build brand awareness aligning with their premium positioning and always available messaging. For their band marketing activities, they were becoming constrained by:

1. Slow and Costly Content Development:
   Having an external creative team that would take their overall creative strategy/content and build out to all of the various channels. This was a relatively slow process that limited the number of assets being produced.

2. Approval Processes:
   Critical as a financial business, handled by an internal compliance team was delaying the time from creation to delivery and requiring a large team to be staffed to review.

These challenges limited American Express to provide their merchant partners with assets to co-market and effectively run campaigns.

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The Solution

Amercian Express implemented Sesimi’s Digital Asset Management (DAM) and Creative Automation modules for their merchant partners:

• Empowering Merchant Partners: Ensuring the merchants that were able to access campaign assets and adapt, within specific brand guidelines, for their needs.
• Streamlined Compliance: Sesimi worked with American Express to codify their financial disclaimer requirements that would be enforced in a 'compliant by design' way for all asset generation reducing the manual compliance checking of asset generation.

This solution provided American Express' Merchant partners with the ability to generate campaign assets at lower cost, faster, and completely compliant to regulations and brand guidelines.

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Outcomes

The implementation of Sesimi delivered measurable benefits to Anglicare:

1. Cost Reduction:
   American Express was able to wind down the 3rd party agency they had to process the asset creation creating a significant cost saving.

2. Regulatory Risk Reduction:
   As all assets were 'compliant by design' specifically the financial disclaimers, the regulatory risk was significantly reduced.

3. Merchant Engagement:
   Providing the merchant partners with better tools, faster turn around, and an easy to use platform, they became more engaged and dedicated more resources to co-marketing, generating better outcomes for American Express and the merchants.

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