Video Interview and Live Demo with Andy Baker, Founder of Sesimi

Franchise marketers know the pressure. Endless artwork requests, constant resizing, brand compliance, and the weekly struggle to keep hundreds of locations on brand while still enabling local content. In this interview, Sesimi founder Andy Baker explains how creative automation is helping multilocation brands reclaim time, reduce production costs, and deliver consistent digital brand management at scale.

 

Sesimi was built after seeing the same pattern across dealer networks and franchises. Franchisees want to market locally, but they don't want to become designers. They need their own pricing, context, product mixes, opening hours, and local imagery, but every small request creates more load for the head office team.

The solution was simple. When you give franchisees protected creative tools that automate repetitive tasks, they stop going off brand and they stop sending constant artwork requests.

Seven Lessons from the Interview

1. Franchisees want local marketing flexibility, not to become marketers.
2. The real drain on franchise teams is execution, not strategy.
3. Structured flexibility is how you keep content scalable.
4. Video localisation has become the biggest challenge for franchise marketing.
5. Generative AI helps, but it cannot maintain brand rules without governance.
6. Despite what many think franchise marketing is a scaling problem, not a creative one.
7. Automation can give teams their time back and restores brand consistency.

Franchise marketers who adopt structured automation recover time, reduce spend, and finally escape the constant stream of micro changes that fill their week.

If you would like to explore how creative automation fits within your content production workflow, book a short demo with the team.