The Challenge

Catch.com.au, one of Australia’s leading online marketplaces, faced significant hurdles in managing its extensive library of ~250,000 product images and meeting the growing demands for marketing content.

Key challenges included:

1. Overwhelmed Design Team:
   The small internal design team struggled to handle the high volume of requests for online banners, in-platform ads, and EDM content. Peaks and troughs in workload caused inefficiencies and delays.

2. Inefficient Processes:
   A manual briefing process between the product/brand teams and the design team added to the complexity, slowing down response times to market shifts and opportunities.

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The Solution

Catch.com.au implemented the Sesimi platform to streamline content creation and management:

• Customizable Templates: Templates were set up to meet Catch’s content and branding needs, allowing product and brand teams to generate their own marketing materials while adhering to brand guidelines.

• Digital Asset Management (DAM):

  • Integrated with Catch’s existing imagery sources and platforms.
  • Enabled permission settings for specific images and content.
  • Provided advanced search and tagging features, making it easier for teams to locate the assets they needed.

This approach empowered teams to produce high-quality content independently, reducing reliance on the design team.

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Outcomes

The implementation of Sesimi delivered clear benefits to Catch:

1. Strategic Focus for the Design Team:
   Freed from manual content requests, the internal design team could focus on creating strategic, high-value assets.

2. Resource Optimization:
   Eliminated the need for 2 full-time equivalent (FTE) roles dedicated to manual content processing.

3. Increased Agility:
   Product and brand managers became more responsive to market opportunities, with faster content generation capabilities.

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Data Points

• 400 assets created per month.
• Work equivalent to 2 FTEs replaced by the platform.

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Testimonial

"With 250,000 product images, we wanted a platform that allowed our brand and marketing teams to build their own advertising rather than a cumbersome creative briefing process. Sesimi delivered this."