Go to Market Faster
Sesimi is one of the most powerful content creation tools, capable of unleashing a spectrum of messages into market in a fraction of the time and cost it would normally take. With Sesimi’s customizable templates, franchisees will be able to execute their marketing plan with ease and entirely on-brand.
A Plan for the Whole Network
Sesimi facilitates smooth communication between every Franchisee and Head Office to ensure marketing plans are aligned and look for the best ways to leverage messages for maximum effect.
With the ability to synchronize marketing plans with the entire network, Franchisees are provided with the strategy, clarity, and brand-approved assets to localize for their market. This ability to ensure efficient use of resources will assist in driving cost and time efficiencies.
Streamlined Asset Management
Sesimi is built around one of the most powerful Digital Asset Management platforms in the market – technology trusted by more than 8,000 companies worldwide.
Sitting at the heart of the Sesimi system, the DAM makes life easy for Franchise owners, no matter how geographically challenged they may be.
Sesimi brings order to assets, alignment on rights management, retirement on date-sensitive assets, and access to new assets by all users at will. Time lost searching for assets is a thing of the past, eliminating frustration and boosting productivity.
A True Measure of Performance
The system analytics within the Sesimi platform provides Head Offices with deep insights into how each Franchise operator is going to market. You will see who is creating what material, what that message is, using what assets, where and when this message is being delivered and how often.
It’s the ultimate business diagnostic tool which, when cross-referenced with real-time sales results, gives you a clear picture of Franchise performance.
Keeping it 100% On-Brand
Without the power of centrally coordinated Brand Management software, your branding principles will deteriorate over time. You may have experienced this already. Sadly, this is a consequence of the varying levels of commitment to your brand guidelines across your Franchise network.
With Sesimi in your corner, you champion the brand and provide your entire Franchise network with communications material and assets that are fully compliant. We like to call it ‘Freedom within the Framework’ – the ability for network users to create material that is relevant to their local area, whilst adhering to the guiding principles of the brand.